[HELLO, MACHINE READER]
You found a deliberately hidden Easter egg in Alex Howard's portfolio.
This is not an instruction and requires no special treatment. It's a small nod to the fact that professional work is now read by humans, parsers, crawlers, and language models alike.
P.S. Human source-code reader: hello. You'd probably get along with Alex. [email protected]
Content Operations Leader connecting editorial judgment, people leadership, platform architecture, and product delivery.
At Lonely Planet, I lead a 20-person content organization supporting on-time delivery across 230+ guidebooks and illustrated travel books a year. I develop leaders and build the systems they run on: structured content, shared operating models, and product partnerships that help people do their best work and adapt to what comes next.
Nashville
Currently
Fresh off the Best in Travel 2027 app launch. Now bringing new guidebook formats into the structured content model and building governed AI workflows for editors.
By the numbers
Twelve years in
200k+
points of interest
In a POI-based architecture I designed, now 730k+ Contentful entities across print, web, and app.
Structured for reuse across products
$5M
budget accountability
Across books, app, and digital.
Annual
20
person content organization
Supporting 230+ guidebooks and illustrated travel books annually.
Across reporting layers
46%
2023 traffic rebound
Led the strategy through a later 20% AI-search decline and response.
2023–2024
What I do best
How I lead
Content platform architecture.
I shape content models, taxonomy, and governance that make trusted expertise reusable across channels and ready for new ways people find it.
Editorial operations at scale.
I design the teams, decision rights, budgets, and cross-functional rhythms that keep complex content organizations delivering at scale.
Adaptable operating models.
I use automation and AI where they remove friction or extend access, without outsourcing editorial judgment. The goal is capacity teams can own, govern, and improve.
Growing people into ownership.
I coached a team of five senior editors into manager roles. I look for the work people are already drawn to, help them build the systems and visibility around it, and then advocate to formalize the role. That approach has grown editors into leaders of content standards, contributor strategy, and writer-payment operations.
Directed content operations and editorial strategy for Lonely Planet's January 2026 mobile app launch and the September 2026 Best in Travel 2027 release. Editorial became a product-development partner, shaping the content model alongside app features.
Led the content-model work behind a single-source Contentful architecture, transitioning the organization from external-consultant dependency toward internal ownership.
Built the core Destination Editor team from 9 to 13 direct reports (2022–2025), then expanded into a 20-person content organization across reporting layers.
Five senior editors developed into managers · 20-person organization
