Contentful CMS Implementation
Designed a headless CMS architecture that hit 99% content reuse across print, web, and mobile — a content-to-product pipeline shipped in six months, not years.
70k+ POIs · 10k articles migrated · 6-month timeline
Editorial director.
Systems builder.
Shipping across print, web, and mobile.
Twelve years leading global editorial teams — with the technical fluency to automate what slows them down.
I lead a fifteen-person editorial operation across ten time zones, delivering more than two hundred guidebooks a year and overseeing five million dollars in content operations. What I do that other content leaders don't: I architect the CMS, write the automation, and ship the systems that make the work scale.
Nashville
Currently
Building the content strategy behind Lonely Planet's 2026 mobile launch — transforming travel expertise into structured data that powers every platform from a single source.
By the numbers
Twelve years in164%
destination sessions growth
SEO–content strategy that drove record engagement across destination pages.
2023
420+
hours saved per year (~$17K)
Automation suite built with Google Apps Script and AI as a development partner.
2022–2025
15
person team across 10+ time zones
Directed a global editorial operation delivering print, web, and mobile.
2023–Present
100+
destinations at app launch
Content strategy for the 2026 mobile launch — 99% reused content.
2026
What I do best
Four capabilities
01
Content strategy.
A content strategy that grew destination traffic 164%. Partnership content generating millions in revenue without compromising editorial integrity. Frameworks that connect judgment to results.
02
Editorial leadership.
Built Lonely Planet's Destination Editor team from 8 to 15 editors across 10+ time zones, shipping 200+ guidebooks a year while expanding into regions we'd never properly covered.
03
Systems that scale creative work.
When I see operational friction slowing down good work, I build the solution. Workflow automation returning 10+ weeks of team capacity annually; content architecture enabling "commission once, publish everywhere."
04
Product thinking.
Content as product, not editorial output. User research that drove a full product relaunch; content models designed alongside engineering to power new platforms.
Selected work 
App Store · Jan 2026
Case studies
App Store · Jan 2026 2026
99% reused content · 100+ destinations · 6-month build
Mobile App Content Strategy
Led content strategy for Lonely Planet's January 2026 mobile app launch — a POI-based travel-planning experience across 100+ destinations. Architected the content pipeline from scratch, achieving 99% content reuse across print, web, and mobile.
99% reused content · 100+ destinations · 6-month build
Product strategy Content architecture
Destination Traffic Growth
Rebuilt destination content strategy from the ground up and lifted sessions 164% in a year — 46% overall traffic growth across the platform.
164% destination growth · 46% overall liftBuilding a Global Editorial Team
Scaled the Destination Editor team 88% — from 8 to 15 editors across 10+ time zones, building a distributed workforce delivering 200+ guidebooks a year.
8 → 15 editors · 200+ guidebooks/yrWorkflow Automation Suite
An automation suite that cut 420+ hours of annual overhead and eliminated duplicate data entry across the publishing workflow.
420+ hrs/yr saved · 2+ yrs in productionGuidebook Strategy & Innovation
Co-led a full guidebook format redesign — rethinking structure, presentation, and how content travels from print to digital.
200+ titles · multi-format rollout Writing & media
Selected pieces
| Type | Title | Publication |
|---|---|---|
| Article | Traveling with Kids in Tuscany | Lonely Planet |
| Article | Top Things to Do on Florida's Emerald Coast | Lonely Planet |
| Article | Weekend Itinerary: Bahamas | Lonely Planet |
| Interview | 8 Underrated Southern Destinations | Yahoo Lifestyle |
| Interview | Best Offbeat Winter Destinations | Weather Channel |
| Video | Fall Travel Tips | Fox 5 Atlanta |
| Podcast | How Did Siberian Reindeer Get to Canada's Arctic? | North Americana |
| Podcast | Behind the Scenes at Lonely Planet | Moving Along |