Mobile App Content Strategy
Led content strategy for Lonely Planet's mobile app launch, building the POI-based content model across 100+ destinations.
99% reused content · 100+ destinations · 6-month build Work
Case studies
A portfolio of professional and technical work at the intersection of content, product, and technology.
Editorial & Leadership
Professional work
Guidebook Strategy & Innovation
Leading product strategy for Lonely Planet's flagship guidebook line — driven by reader research, editorial redesign, and a content model that works across print, web, and app.
200+ titles · multi-format rolloutContentful CMS Implementation
Designed the headless CMS architecture behind Lonely Planet's 99% content reuse across print, web, and mobile — built and launched in six months.
70k+ POIs · 10k articles migrated · 6-month timeline164% Destination Content Growth
Identified where Lonely Planet had a real competitive edge — international destinations over domestic — and rebuilt the content strategy around it.
164% destination growth · 46% overall liftBuilding a Global Editorial Team
Built and led a 15-person editorial team across 10+ time zones, managing 200+ guidebooks annually while overseeing $5M in content operations through major organizational change.
8 → 15 editors · 200+ guidebooks/yrWorkflow Automation Suite
Identified systemic inefficiencies in guidebook production and built an automation suite that cut 420+ hours of annual overhead and eliminated duplicate data entry.
420+ hrs/yr saved · 2+ yrs in production Technical & Side Projects
Personal builds
AI News Curation Agent
Built a personal AI curation system that filters RSS feeds, scores articles against my interests, and delivers a daily digest via Telegram.
Daily curation · RSS + AI + TelegramSupernote Sync Workflow
Built n8n workflow converting Supernote handwritten notes to markdown with OCR fallback, automating knowledge capture.
Automated OCR · Obsidian integrationNimble Task Notes
Obsidian plugin for task management that integrates with existing tools rather than replacing them — built to solve a bloat problem, not add to it.
TypeScript · focused Obsidian pluginWger MCP Server
Built Model Context Protocol server integrating wger workout management system with Claude AI for fitness data access.
Python · FastMCP · fitness data via Claude